Switzerland 1954
Logo
The trademark is a bi-product of its era: Simple, utilitarian, and official. This is Swiss design following Modernism in the industrial revolution.
Poster
Back on European soil, this poster doesn't deliver everything you'd expect from Swiss design. It's artistic, with interesting shading on the goalkeeper's face, and him pictured with both unusual attire and expression.
Ball • Swiss World Champion
The official match ball of the 1954 FIFA World Cup was composed of 18 panels with zigzag edges, perfectly interlocked to each other. The ball was completely hand sewn and no longer had laces - just like its predecessor, the „Superball” from the 1950 World Cup. The colour of the ball was not dark brown any more, rather an attractive yellowish or light brown. This made the ball more visible during rainy matches where the pitch contained mud. The name of this newly designed ball was „Swiss World Champion” and it was manufactured by the company „Kost Sports” from Basel.