Игорь Морозюк

Sport Marketing / Assessment of AC Milan's Marketing Strategy

Assessment of AC Milan’s marketing activities using Value cycle Introduction AC Milan marketing activities will be identified, described and critically evaluated in this work. The assessment will be based on the theory of value cycle, which represents the marketing process between business or organization and consumers. The process has 4 main parts that are linked together and each part is built on the previous ones: understanding, creating, communicating and delivering. Each of the stages will be applied to the AC Milan marketing activities.