100 самых известных спортсменов мира по версии телеканала ESPN
Российская теннисистка Мария Шарапова заняла 18 место. На первом месте в списке находится Криштиану Роналду, на втором - Леброн Джеймс, на третьем - Лионель Месси.
The ESPN World Fame 100 is our attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.
We started off with the Forbes' list of the 100 highest-paid athletes, then sought input from ESPN journalists to add other notable athletes. ESPN director of sports analytics Ben Alamar created a formula that combined athletes' salary/winnings and endorsements with their social media following -- Facebook, Twitter and Instagram -- along with Google search popularity to create a comparative ranking system.
Salary and endorsement figures for athletes were for the 2015 or 2015-2016 seasons. Endorsement data was compiled by ESPN researchers. NFL salary figures count only the previous season's salary, plus any bonuses paid out in 2015 (they do not match the salary-cap figures for the year).
Recently retired stars Kobe Bryant, Marshawn Lynch and Peyton Manning were included on the list because they played in 2015 and/or 2016.
The Facebook, Twitter and Instagram numbers were as of May 12, 2016. Google Trend scores, on a scale of 0-100, measure the relative popularity of players based on how often they are searched.
The rankings don't completely match the version published in the May 9 issue of ESPN The Magazine because additions to the list were made after the publication deadline.
RESEARCH AND REPORTING: Katie Barnes, Sachin Dave Chandan, Gus Elvin, Charlotte Gibson, Brian Good, Brendan Guinnane and Darren Rovell.
http://espn.go.com/espn/story/_/id/15860121/espn-world-fame-100-methodology-how-list-was-created
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