Italy 1990
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Logo
The logo utilizes the colors of the Italian flag in relation to custom stencil typography to create an implied three dimensional graphic field.
Mascot • Ciao
This was a different looking mascot, a stick figure player with a football head and an Italian tricolor body. The red white & green blocks of the body made it look like it was made from lego. Its name is an Italian greeting.
Poster
The artful tradition in World Cup posters continued with the appointment of stalwart Italian artist Alberto Burri to create this. They probably didn't expect him to use a digitally elongated, photo negative image of the Colosseum, adding a football pitch, tiny flags and bold type. It links nicely to the spirit of gladiatorial Rome.
Ball • Etrusco
The first ball with an internal layer of black polyurethane foam. The name and design paid homage to Italy’s history and the fine art of the Etruscans.
